Programmatic strategy
Channel planning, media architecture and activation frameworks built around a clear business objective — not a list of placements.
Programmatic Manager · Poland / Global
I plan, activate and optimize programmatic campaigns across display, video, CTV and emerging ad environments — connecting platform execution with meaningful measurement.
01 / EXPERTISE
I work across the full campaign lifecycle — from the first planning decision to the final performance readout.
Channel planning, media architecture and activation frameworks built around a clear business objective — not a list of placements.
Hands-on setup and optimization across major DSPs, with careful control of audiences, inventory, pacing and frequency.
CM360 implementation, reporting structures, test design and analysis that turn campaign delivery into decisions.
Practical expansion into connected TV and new ad environments, including Roku, Vibe.co and ChatGPT Ads.
PLATFORM STACK
The tools change. The discipline stays the same: understand the signal, control delivery and keep measurement useful.
Discuss your media stackDV360The Trade DeskAmazon DSP
RokuVibe.coChatGPT Ads
CM360GA4NorthbeamTriple WhaleTableau
Meta AdsLinkedIn AdsAsana
02 / SELECTED WORK
Selected areas of work based on campaign ownership, market exposure and education.
End-to-end campaign ownership across multiple DSPs, with monthly budgets totaling approximately PLN 1 million and a focus on pacing, quality and performance.
Planning and activation for technology and wealth management clients, translating business goals into accountable media programs.
Teaching four-month Social Media Manager courses focused on actionable campaign skills, paid social and funnel thinking.
03 / EXPERIENCE
From social performance to international programmatic strategy — with hands-on platform work throughout.
Download CVDesigning and executing programmatic strategies for the US market, with a focus on technology and wealth management clients.
Managing end-to-end campaigns across DV360, CM360 and Amazon DSP, including media estimations, A/B tests and Brand Lift Studies.
Teaching practical paid social strategy, campaign funnels, Meta Ads and LinkedIn Ads during four-month Social Media Manager courses.
Combining brand communication with performance-focused paid social campaigns for consumer brands.
First professional experience inside the Nestlé and General Mills joint venture.
04 / HOW I WORK
Programmatic becomes valuable when every technical action can be tied back to a business decision.
Define the business outcome, audience and measurement reality.
Translate the plan into a clean campaign and tracking architecture.
Read delivery signals, test assumptions and isolate useful insights.
Move budget and attention toward what creates measurable value.
05 / ABOUT
I’m Nikodem Rudziński, a Programmatic Manager based in Poland and working internationally.
My background combines media buying, ad tech, data analysis and client communication. I’m comfortable going deep into campaign mechanics, but I always bring the conversation back to the decision that needs to be made.
I hold a Master’s degree in Management with a Public Relations specialization and an AgilePM® (DSDM) qualification. Alongside campaign work, I lecture on paid social and digital strategy.
AVAILABLE FOR SELECT PROJECTS & PARTNERSHIPS
Let’s talk about your programmatic strategy, activation setup or measurement challenge.