Programmatic Manager · Poland / Global

I make complex media work as one system.

I plan, activate and optimize programmatic campaigns across display, video, CTV and emerging ad environments — connecting platform execution with meaningful measurement.

≈ PLN 1Mmonthly media budgets managed
US + Europecross-market experience
2020—nowin digital advertising
Nikodem Rudziński, Programmatic Manager
FocusProgrammatic + CTV
ApproachStrategy → data → action
DV360The Trade DeskAmazon DSPCM360RokuVibe.coChatGPT Ads

01 / EXPERTISE

Strategy with enough detail to survive the platform.

I work across the full campaign lifecycle — from the first planning decision to the final performance readout.

01

Programmatic strategy

Channel planning, media architecture and activation frameworks built around a clear business objective — not a list of placements.

02

Campaign activation

Hands-on setup and optimization across major DSPs, with careful control of audiences, inventory, pacing and frequency.

03

Measurement & ad tech

CM360 implementation, reporting structures, test design and analysis that turn campaign delivery into decisions.

04

CTV & emerging media

Practical expansion into connected TV and new ad environments, including Roku, Vibe.co and ChatGPT Ads.

PLATFORM STACK

Fluent across the media ecosystem.

The tools change. The discipline stays the same: understand the signal, control delivery and keep measurement useful.

Discuss your media stack
Buying & activation

DV360The Trade DeskAmazon DSP

CTV & emerging

RokuVibe.coChatGPT Ads

Measurement

CM360GA4NorthbeamTriple WhaleTableau

Paid social & workflow

Meta AdsLinkedIn AdsAsana

02 / SELECTED WORK

Experience shaped by real operating complexity.

Selected areas of work based on campaign ownership, market exposure and education.

US market strategy

Programmatic for complex categories

Planning and activation for technology and wealth management clients, translating business goals into accountable media programs.

Knowledge transfer

Turning expertise into practical learning

Teaching four-month Social Media Manager courses focused on actionable campaign skills, paid social and funnel thinking.

03 / EXPERIENCE

A career built across media, data and education.

From social performance to international programmatic strategy — with hands-on platform work throughout.

Download CV
  1. Force of Nature

    Programmatic Manager

    Designing and executing programmatic strategies for the US market, with a focus on technology and wealth management clients.

  2. MTA Digital

    Programmatic Manager

    Managing end-to-end campaigns across DV360, CM360 and Amazon DSP, including media estimations, A/B tests and Brand Lift Studies.

  3. SKVOT

    Lecturer

    Teaching practical paid social strategy, campaign funnels, Meta Ads and LinkedIn Ads during four-month Social Media Manager courses.

  4. Polska Press Group

    Paid Social Media Manager

    Combining brand communication with performance-focused paid social campaigns for consumer brands.

  5. Cereal Partners Worldwide

    Marketing Intern

    First professional experience inside the Nestlé and General Mills joint venture.

04 / HOW I WORK

No black box. A clear decision loop.

Programmatic becomes valuable when every technical action can be tied back to a business decision.

  1. 01

    Frame

    Define the business outcome, audience and measurement reality.

  2. 02

    Build

    Translate the plan into a clean campaign and tracking architecture.

  3. 03

    Learn

    Read delivery signals, test assumptions and isolate useful insights.

  4. 04

    Scale

    Move budget and attention toward what creates measurable value.

05 / ABOUT

I care about what happens after the dashboard.

I’m Nikodem Rudziński, a Programmatic Manager based in Poland and working internationally.

My background combines media buying, ad tech, data analysis and client communication. I’m comfortable going deep into campaign mechanics, but I always bring the conversation back to the decision that needs to be made.

I hold a Master’s degree in Management with a Public Relations specialization and an AgilePM® (DSDM) qualification. Alongside campaign work, I lecture on paid social and digital strategy.

AgilePM® (DSDM)Master’s degreeLecturer

AVAILABLE FOR SELECT PROJECTS & PARTNERSHIPS

Have a media problem worth solving properly?

Let’s talk about your programmatic strategy, activation setup or measurement challenge.